'Ü' => 'Ue',
'ß' => 'ss',
'&' => '+',
+ '`' => '\'',
);
map { $text =~ s/$_/$special_chars{$_}/g; } keys %special_chars;
+ # for all other non ascii chars 'OLÉ S.L.' and 'Årdberg AB'!
+ use Text::Unidecode qw(unidecode);
+ $text = unidecode($text);
+
return $text;
}